Halfway through 2019, CNN is finding its ratings tumbling as one recent decision brings its credibility as a new source into question.
The disparity in prime time was even more dramatic, during which Fox News was king and CNN was in 15th place, averaging 761,000 viewers to Fox’s 2.4 million.
CNN’s second-quarter viewership average was 18 percent below its numbers for 2018, Forbes noted.
In the key 25-54 age bracket, CNN plummeted 38 percent.
It might get worse, said Joe Concha, who reports on the media for The Hill.
“The numbers warrant concern, yes. Q2 was a particularly news-rich quarter highlighted by the release of the Mueller report and all the aftermath and controversy following it, plus the launch of several high-profile Democratic candidacies including Joe Biden and Pete Buttigieg to propel 2020 coverage into high gear,” Concha told Fox.
“It may only get worse in Q3 given the numbers we’re already seeing.”
He might already be right. During the week of July 4, CNN “averaged only 165,000 A25-54 viewers in prime time, the network’s lowest average since 2015,” according to Adweek’s TV Newser.
President Donald Trump noted CNN’s difficulties in a flaming tweet.
“Wow, @CNN RATINGS HAVE CRASHED. LOST ALL CREDIBILITY!” Trump tweeted Friday.
Wow, @CNN RATINGS HAVE CRASHED. LOST ALL CREDIBILITY!
— Donald J. Trump (@realDonaldTrump) July 12, 2019
Fox News quoted CNN employees it did not name as saying the numbers are a cause for deep concern within the network, which has been reducing its workforce through buyouts.
“The people that are concerned — it’s certainly not the anchors who have lucrative contracts — it’s the people among the lower levels, such as producers and show bookers,” Fox quoted what it said was one unnamed CNN employee as saying.
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